When it comes to local SEO, YouTube is one of the channels businesses can utilize to get a cutting edge over their competitors. In this blog, we will explore the intricacies of YouTube video optimization, so keep reading!
#Keywords
Where there is SEO, there are keywords. So, how do you choose the keywords you will use?
Start by generating keyword ideas. You can use YouTube’s Search Suggest feature by typing a word or a phrase in the search panel. You will then see a drop-down menu of suggestions with queries related to what you wrote down.
#Title
It is no secret the title of your video will often make or break your success. Once you have your keyword, get creative, and aim for a short, unique, and to-the-point title. Shorter titles are statistically more beneficial and preferred than longer ones.
#Description
The official character limit for video descriptions is 1000 characters, but by all means, DON’T use all of them. Remember, people didn’t come to read, they came to watch.
#Tags
Although tags are not compulsory, they help YouTube’s algorithm to make a connection between your video and copy, as well as associate it with other relevant videos. Avoid using irrelevant tags.
#Video Thumbnail
Your thumbnail is the first thing viewers will see. Aside from your title, this is the second most important feature in your video that will determine whether people will watch the video or scroll down to the next one. You can use auto-generated options or create a custom one.
#Subtitles & Closed Captions (CC)
Captioned videos are 7,32% more favored. The reason is subtitles and closed captions enable people to watch videos in both noisy and quiet settings.
#End Scenes
View the end scenes of your video as the Call to Actions you have on your website, landing pages, social media posts, and other publications. Make them count!
This is the essence of proper YouTube video optimization, but keep in mind, there are many other seemingly small details that matter greatly in the process.
