Link building today has nothing to do with the spammy process it was eight or so years ago. Most modern webmasters and SEO professionals view the process as some sort of a Pandora’s box. So, when it comes to local SEO backlinks, here is what you need to remember in 2019.
Adapting to 8 Years Of Changes
Ignoring such a valuable ranking factor like backlinks is inexplicable, given the fact that Google calculates authority primarily based on backlink profiles. The solution in 2019 is to focus on link quality, and NOT on link quantity. This is the single, most relevant strategy you can adopt. This leads us to the second important principle.
Avoiding Penalties = Building High-Quality Links
Every successful link building strategy takes time, and it is your responsibility to use that time well. Building hundreds of bad links just to get penalized after the next update is indeed a waste of time and resources.
Remember the Perks of Link Building
Every moment you think the dreaded Penguin penalty can completely crush your link building strategy, remember the purpose and benefits of backlinks:
They increase your search rank.
They help build referral traffic by earning visitors with a viral post.
They make your brand more visible.
They earn your business a better reputation.
Inbound Links Boost Page Authority
When responding to search queries, the two factors that Google takes seriously are page relevance and page authority. Your authority depends on the keywords relevant to the search volume for your industry/niche. And the authority of your page will not be built without having a substantial link building strategy.
Social Media Is NOT Enough
Many people think that developing their social media channels is enough to build brand authority and a strong following. And while social media campaigns are usually more exciting than building links, the benefits of social media marketing fade if they are not deeply rooted in your link building strategy. Without a unified approach, your efforts will be in vain.
We can easily conclude link building has not lost its importance. On the contrary, it matters now more than ever. To master your strategy for 2019, you should be willing to learn, try out different strategies, and learn from your mistakes.
