SEO remains a core facet of any successful digital marketing campaign in 2019, and today, we will talk about the essence and importance of doing a local SEO audit. We recommend you do that at least once a year, and we’ll give you more details about the term and process on this page.
What is an SEO checkup/audit?
Basically, an SEO audit is the process of tracking your website’s user data. The idea is to know what’s working and what needs more attention, by analyzing the results of the audit. Comparing results from different checkups is a must.
Even though Google changes its search algorithms, not everyone can tell the difference. This is why regular checkups are important so you know whether the new algorithm affects your business campaign or not.
What to check?
Keywords and content – your keyword strategy is a central point in any of your online marketing campaigns. Making sure your content is targeting the right keyword intent is the first thing you should do in an SEO audit. While you are checking keywords, you can also research new beneficial keywords that can be used in future posts, blogs, etc.
Backlinks – backlinks will always be the main way in which search engines rank websites. Periodic audits of your backlinks are important, and you should be 100% sure that you are receiving backlinks from credible sources.
Design – UX is now important for search engines as well. Over time, they have gotten smarter and smarter and are now really good at determining the UX of a site. Make sure your design is responsive (especially for mobile devices), that each button works, and that the theme you’re using is not too heavy.
User behavior – There is no better way to analyze user behavior than to use Google Analytics. Track down and examine where people are coming from, analyze how your users are interacting with pages, etc. Once you know which parts of your website are more attractive to your target clients, you can focus on similar topics, images, titles, etc.
Our team recommends you have a third-party consultant do a detailed audit of your website and strategy, at least once a year. Meanwhile, you can focus on regular, smaller-scale audits. We recommend Google’s Search Console as it offers numerous analytics tools, guides, and support resources.
We hope you enjoyed this blog, and we are confident your web campaign will do better with these tips. Understanding what a regular local SEO audit is and why it matters is a crucial part of your business strategy. Good luck and see you next time!
