Online search marketing has significantly grown in the past years as the online search continues to develop from a novelty to a standard and regular feature in our everyday lives. On this page, we are declaring a boxing match – small business vs large business websites.
Large Business Websites Advantages
- Domain Authority
- Years of Trustworthiness
- Financial Resources
Small Business Websites Advantages
- Creativity
- Speed & Flexibility
- Niche Appeal & Focus
How to Use Your Small Business Advantages to Compete with the Big Players
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- Keyword Targeting – Comparison keywords are also something large companies cannot go after. Michelin cannot afford to compare BMW and Porsche, for example. But as a small auto body shop, you can definitely do that. The same goes for editorial keywords. You can rank vehicle and tire brands and let your customers choose if they are going for a cost-effective or an unreasonable luxury option.
- Brand Authority & Specific Niches – A large leather manufacturer will focus on history and how quality their products are. Your leather shop can focus on the latest trends, the colors suitable for each season, etc. Give your future customers some valuable advice and not just sales tricks. Get those undecided people’s attention by teaching them what is suitable for them, and not just make them believe how quality your brand is.
- 1:1 Relationship – While a large company has to rely on its PR team (which is probably well paid and trustworthy), you can build a 1:1 relationship with your customers. You are the only person you need to believe in and people love down-to-earth business owners. Build trust with your clients, and while a large company will aim at direct sales, you can make your customers believe that you do not care how many visits it takes for someone to convert. You want to build trust and authority, no matter if it takes dozens of questions and 4-5 visits of a potential customer to actually buy your product.
Another piece of advice for the small fish when it comes to the “small business vs large business” fight is to just do better. Creating better content has always paid off in the long run, and this is definitely the way to outrank the competition.
