Blogs can help your optimization, offer your customers the information they are looking for, and establish your business as an authority in your industry, which is very valuable when it comes to branding and ultimately increasing the number of new customers as well as keeping current customers. Here’s how NOT to run out or small business ideas for your blog section.
See if you find one of these ideas valuable… and if you don’t, refer to number 1.
#1. Okay, if all else fails, just don’t post. You’re better off skipping a post or two than risking the integrity of your blog with posts that just waste the time of visitors. But there’s usually something cool to post about, so read this.
#2. Make a blog post that shows them how to use your product or service… easy right? Okay, maybe you already thought of that.
#3. If you sell a product (or sometimes it works for a service), come up with ways they may use it that they may not have thought of before. That’s a good idea, in general, for any business. You might find you were missing a profitable angle.
#4. Compile information about your industry in general. Make sure it’s something of value to your customer. Like, for example, your ranking when compared to other businesses that do what you do is okay for a sales page, but no one cares to see it in your blog, instead, look for things that involve the customer.
#5. Talk about any volunteer work, charities, etc.that your business is involved in, and always mention how anyone reading can get involved in them as well. Talk about the cause, not how wonderful you are because you are helping the cause, that’s very important.
#6. Create a contest. Make a response to the post a part of the contest. (But never make reviews of your business a contest – it probably goes without saying, but that is considered black hat by search engines and may hurt optimization, plus customers hate it and will think less of you for doing it.)
#7. Find older posts and see if there are any updates to be made.
- Do you have commercials, videos, radio spots? Turn them into blog posts.
#9. Create an infographic.
#10. Create a seasonal blog post, and tie in how your product or service may be of use in this season, in an informative way.
If you have other small business ideas, feel free to share them with us. We hope these will help.
