In the beginning, there was Search Engine Optimization (SEO), and it seemed it was mission impossible. It was either extraordinarily spammy or simply ugly. And for many people, it was both!
So, before we see our local SEO checklist 2019 edition, let’s elaborate on exactly what we have in mind with that.
Years back, SEO was essentially stuffing all kinds of keywords into the written content of your website without caring much about how it looks or how it reads. Other popular methods were playing tricks on search engines by jamming keywords in hidden tags or putting them in the copy where its color matches the background (e.g. white on white, red on red, etc.).
The good news is that this kind of SEO just doesn’t get past Google so innocently and unpunished anymore. Most of the pages using those tactics and mischievous schemes got caught, penalized, and downgraded. That is why you should never choose the easy way out when it comes to starting a new online marketing campaign. It just doesn’t work like that anymore!
The quality-first approach never fails. It is much more enjoyable to create, and it is definitely more enjoyable and easy for viewers to understand. The benefits don’t end there as this is a way to further develop your skills and understand your viewers by exploring new and more effective ways to get your message across all your platforms!
Are search engines difficult to predict?
To be honest, most of the changes that Google makes are in the ways it chases and penalizes spam throughout the Web. This means that if the changes you are making do not include spam or stuffing keywords, you have nothing to worry about.
What’s ahead in 2019?
Much like in recent years, your main concern for 2019 is to avoid the practices of the past by not stuffing keywords or including ones that are beneficial but not related to your niche. Make sure your backlinks are from credible sources and keep track of any and all changes that Google and other search engines make.
