SEO is a complex topic, but one thing is certain, it definitely has something to do with your small business website design. Here’s how to improve your Google ranking in terms of website design. Spoiler alert: it’s all about functionality.
#1. Make sure your navigation is SEO-friendly
This one of the “less is more” moments where we say that simplicity is the key. Your users shouldn’t be confused and if they are, the search crawlers will definitely be as well. In order to avoid that, you should think of simple website design. What you can do is take the time to organize the website into a few main pages. Then. you can start adding subcategories and other sections. Make sure every section makes sense and leads to relative sections. Don’t try shoving a link in every single paragraph for the sake of link building.
#2. Some of the popular design features can be SEO disasters
We know that JavaScript is confusing to search engines, so avoiding it as much as possible is the key here. Of course, you can use it for some, but make sure they are worth the potentially lost SEO opportunity. Also, remember that Flash is bad. At least for search engines as they seem to ignore it.
#3. Optimize images
When using images, you should make sure that you are using the smallest size possible. There are many ways to compress images – whether you are a Photoshop expert or looking for free websites over the Internet, you compressing images is a must. Also, make sure all your images have titles and alternative descriptions with relevant keywords and phrases but don’t over do it, unrelated tags may do you harm.
#4. Clean code is well-appreciated by Google
If you are doing your own coding, you should already know that the simpler the code, the better. This is applicable for both large and small business website design strategies. Clean and easy-to-read code also makes it easier to make changes later, of course.
Follow these steps, and you will definitely improve your SEO results. Website design is important for your small business’ success, and search engines love clean and functional design.
