Yes, emails are considered to be old-fashioned and out of touch. Especially now that social media platforms are so popular and you can engage so many people at once, while the “old-school” email campaigns are usually targeted at a single person.
Of course, you can send that email to multiple recipients but usually, this is considered spam, less personal, and not a lot of people will actually read it. It’s different when you are scrolling on Facebook and you see a random ad, it’s a whole other story to receive a notification for a new email only to see a mass email when you open it…
This is why emails should emphasize being personal
When you try to engage multiple people in social channels, it is a little like shouting out to them across the crowded marketplace. The chance you will be heard is desperately low. On the other hand, a carefully thought out email program will much better help accomplish that goal because of its explicitly personal approach.
The conversion abilities of email
The online advertising industry is now flourishing due to content marketers who can attract the attention of the readers and engage them. However, many of them do not have a clue how to actually turn that valuable attention into a real business!
One of the most effective tools to get this job done is email. The DMA (Direct Marketing Association) constantly recommends it as the type of marketing that has the highest ROI rates (Return on Investment).
How come it is so effective when most small business email ads are not so good?
A nicely written and well-presented email using an effective subject line will make for a much deeper connection with your audience and potential clients. The quality of the content will address the needs of the readers and make them share it with others, which inspires referrals and word-of-mouth!
This is how you should handle a small business email campaign, and no, email marketing is not dead.
