There is one certain thing about SEO, and it’s that things are constantly changing. Online advertisers have to stay up to date with all the changes going on so they can implement new strategies and keep their rankings higher. One thing the medium and small business owners are wondering is whether the little tags still play a major role. Well, we have good news for you. There are some ways to boost your ranking using the title tags of your website.
Dates & Numbers
Numbers have always been a way to increase the click-through rate. This works well because of a cognitive bias. People’s brains are trained to notice things that are more specific and stand out. So, when a person is going through the search results, chances are they will click on the results with numbers in the title because they seem more specific and stand out from the rest. The same goes for the cases when you put dates in the title.
Title Length
There are two common mistakes that marketers make when writing small business title tags. They are either too short or too long. They might describe the product or service perfectly; however, you should go for titles with 50 to 60 characters. This is the optimal length and will be read better by both people looking for what you offer and the search engines.
Variants
Keep in mind that searchers may not be typing the same words and phrases that you would. Because of that, it’s a good idea to search your keywords and see what other variants come up in the SERP. This way, you can get some good ideas on how to optimize your title tags.
Call to Action
Often, you will not find the call-to-action words in your keyword research but they will surely help increase the click-through rate. These words are verbs like “get”, “buy”, “learn”, “try”, etc. When you use such words, they will cause more excitement and make people click more often on results that include such words in your small business title.
