It is no secret landing pages are the backbone of online conversions. If you are wondering how to boost your conversion rate and meet your SEO goals, here are some vitally important local SEO tips to incorporate when crafting the perfect landing page for your business.
# Keep it simple
Less is more. We’ve all heard it, but not all have done it when it comes to landing pages. With shortening attention spans, people have no time to read all the content on your “heavily ornamented” landing page, so tip number one is to cut the fat and leave only the essential bits of information on there.
# Write like a human
Of course, we all want to please search engines, but our clients are not the crawlers, our clients are actual people. Never forget that. Research the language your target readers use and “speak” like them to get your message across.
# Headlines and subheadlines need special attention
You have exactly three seconds to impress the reader and entice them to learn more about you. Three seconds, that’s all you have. It means that people will skim through the text and will judge its content based on the text that stands out. That text would be your title and subtitles. Make them catchy but not click-baity.
# Be specific
People like certainty and you should apply that to your landing pages as well. If you have solid data, express them in numbers, percentages, graphs even, anything that serves your goal and is relevant to your business.
# Testimonials
Testimonials are what “seals the deal” when it comes to landing pages. They have to be authentic – otherwise, people will suspect you wrote them yourself, and that will dramatically reduce your chances of converting the reader. Use a short testimonial, and place it strategically on the page so people’s eyes continue to go back to it.
There are many other tips and tricks when it comes to crafting a killer landing page, but that’s all the time we have for today. Until next time!
