When it comes to doing digital marketing on Facebook, some marketers approach the task without the necessary tactics and effort although statistics show social media is among the most beneficial advertising channels today.
Consider this:
- People today spend more time on YouTube than on watching any other television station.
- If you combine every magazine subscription in the world, you will see that there are still more people with Facebook accounts.
- If you combine every single newspaper in the world, it is just a fraction of the views AdWords gets in a month.
Now that you know this data, let’s move on to the mindset and tactics you need to have and follow when crafting an efficient Facebook ad. Generally speaking, you should follow these steps:
- Come up with a great idea that will grab and keep the attention of the reader, is relevant to your product, is memorable, and shows the main benefit of your product.
- Build content around that idea, and make sure it is absolutely committed to the idea behind your future ad.
- Come up with creative, interesting, fearless visuals that are relevant and intriguing.
- Ask yourself the following question, “Does the ad I have created represent my goals and the benefit the clients will get once they buy my product?”
- If the answer is yes, you are on the right track. If you have more than one final versions of the ad, split test it and pick the one that performs best.
The sooner you start paying more attention to your Facebook and other social media ads, the farther ahead you will be because your competition might still have not realized how important this kind of advertising is.
So, waste no more time, sit down with your marketing team and get brainstorming. Get it right, and you’ll see how your conversion rate will hit the roof!
