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AI and machine learning algorithms have completely changed the world today, including the way we handle online advertising and see ads. Here are a few examples of how you can start taking advantage of AI to make the most of your AdWords campaigns.   Automated...

It is in the online advertising definition that it is either paid, owned, or earned. Today, we will talk about the first kind and share the basics you need to know when dealing with pay-per-click (PPC) ads. Let’s get started!   PPC, also known as Paid Search...

While native advertising is a new term, there are some arguments that it is not actually a new form of online advertising for business. Advertisers and marketers claim to have been doing it for years. The simplest way to describe native advertising is advertising...

By now, fraudsters are well-aware of the marketing platforms and they are getting more and more creative when it comes to online advertising frauds. Here are the most common ones that you should be aware of.   #1. CPC (Cost Per Click) Frauds   Automatic...

Back in the day, social media was this innocent toddler that was just beginning to walk, and nobody saw it as a potentially grown man who can make money. But soon enough, social media grew out of merely being a way people interact with one another to become one of the...

Any successful online marketing campaign is made up of several key components. SEO, content marketing, social media marketing, website user experience, and online advertising (Google AdWords is a great way to do that). You need all of them present to maximize your...