AI and machine learning algorithms have completely changed the world today, including the way we handle online advertising and see ads. Here are a few examples of how you can start taking advantage of AI to make the most of your AdWords campaigns.
Automated Bidding
You can easily estimate what price to bid on paid online advertising. With just a simple AI algorithm, you can estimate the price elasticity of each ad so you can never be worried about bidding too low or too high. You don’t even have to do the math yourself anymore.
Pausing Poorly Performing Ads
The easiest way to lose money on AdWords is to keep bidding on ads that are no longer producing ROI. If you are investing a lot in online advertising and ads, it is not always easy to spot such poorly performing ads. Well, this is where AI comes to the rescue as it can analyze all your bids and tell you when a certain ad is simply not worth it.
Dynamic Ads
It is true that there are dynamic search ads that come by default with the AdWords platform, but they are simply not that effective. An AI algorithm can help you create more dynamic ad content as it can mix and match copy, images, and audiences through multivariate testing.
So, can you actually take advantage of AI when it comes to online advertising?
While it might just sound like you need a team of AI-specializing developers and data scientists, this is not necessarily the case. There are many products that can help small and medium businesses adapt to such emerging technologies as Acquisio, Cognitiv, Frank, Magnetic, Quarizmi, Trapica, and more.
The world of online advertising and ads, in general, has just as much to give as it has to take, it all depends on the marketing strategy you are using. The techniques and platforms discussed above still aren’t used by the majority of your competitors; therefore, taking advantage of that gap would be a wise move for you.
