A lot has changed in the world of online advertising, and we are not talking about years, we are referring to the last year alone. 2018 set the foundation, and 2019 is where the house comes together. Let’s look at some of the digital marketing latest trends and feel free to “steal” them for your own content marketing strategy!
#1 Go live with live streaming
Social media is not just posts and publications. Social media is being close to your audience, sharing your daily activities, and staying authentic. Features like Facebook live make these goals achievable and are certainly worth your attention.
#2 Virtual reality virtually rules over
VR enables you to turn your viewers into participants, and that in itself completely changes your interaction with people. You can take advantage of virtual tours (if you are in the hospitality industry, that is a great way to gain a cutting edge) and take things further by investing in mobile apps too. As long as it serves the purpose of your business, it is worth the consideration.
#3 Take interaction to a whole new level
Especially useful for your website, landing pages, and paid ads, the so-called interactives are ideal for almost any kind of industry. We are talking interactive maps, timelines, graphs, everything that is backed by solid data but even more dynamic visuals.
# 4 Widen your horizon with the 360-degree video
From making your travel blog more unique and attracting more followers, all the way to showcasing your real estate offers in a way that charms the eye of the potential buyer, there is so much you can do if you utilize these kinds of videos.
There are many other trends that 2019 brought along, but we think those we covered are among the most significant and widely-applicable ones. Till next time!
