The reality of the world we live in is rather simple — there are tactics that work but take courage and extra effort to complete. Ergo, some companies decide not to follow them fearing failure and no ROI. Here are the smart tactics, or digital marketing tips if you will, which we believe can really make a difference for your business. Keep reading!
#1 Do the opposite of what your competition is doing
It sounds counterintuitive, doesn’t it? At first, maybe it does. But if you come to think about it, do you want to be like your competition or do you want to beat your competition? If you are copying what your rivals are doing, you are fighting for a tie at best. But if you are using the opposite methods of advertising and interacting with your audience, you will not only come across as more genuine and unique, you will be more believable. People will respect your brand/company because you have the guts to be different.
#2 Be limitless but put some limits
What do we mean by that? Know no limits when it comes to creativity and innovation, but limit your offers, be it for a period of time or the number of clients. People suffer from the so-called FOMO effect (Fear of Missing Out), and they will go to great lengths to ensure they get a piece of your pie.
#3 Use visuals that speak volumes
Many businesses opt for the easy way out when it comes to the visuals that guide or support their ads and other marketing materials. Again, be different. Stay away from generic shots, and don’t be afraid to hire non-professionals so you can get raw images. It’s true, people nowadays are quite used to photoshopped visuals, but that means they are all the more hungry for something real. Give that to them, and you won’t regret it.
Would you add any other digital marketing tips or perhaps you’d like to share some of your own? Feel free to do so!
