So, you launched your website, maintain social media channels relevant to your industry, and are overall ahead of the competition. You’re even starting to make some profit. Your efforts are finally paying off. Now, keeping that position should definitely be your main goal, and investing in local SEO tools to help you monitor, analyze, and build on your online presence is the wisest move. Even if you haven’t reached the stage of enjoying top rankings (and maybe especially then), these tools can truly help you get up to speed and blow away the competition.
Let’s review some of the tools you simply must consider.
Majestic SEO
Majestic is a freemium tool that has been around since 2015. It would be right to say every SEO professional has dealt with Majestic at some point in their career. The tool calculates the trust ratio that is obtained by dividing a website’s trust flow by the citation flow. Majestic has its own glossary, so you can be sure you will understand the industry standards of your backlink profile.
Ahrefs
Old (but gold) and trustworthy, this tool comes at $99 per month in its Lite version. What makes Ahrefs unique is its easy-to-use competition research function and the many new features it continues to introduce. Conducting keyword or competition research is easy, productive, and it yields results you can trust.
Buzzstream
This tool can help you cover multiple aspects of your online marketing strategy. It is useful for link building and email outreach. Buzzstream is also great for team tasks. Once you have set up your account, you can simplify task sharing. The only downside of the platform, the sign-up details, are somewhat complicated. so be patient.
Open Site Explorer
This is the favorite tool of Moz, and it is about quality backlink profiles. It focuses on link authority and longevity. Its free version allows you to see only the first backlinks for your domain but with the paid version, you have full visibility, unlimited reports, and access to other local SEO tools developed by Moz. You will see anchor texts, page and domain authority, do research, and strategize based on your findings.
There are many other tools you can use to improve and perfect your SEO, but the ones we discussed today are a good start!
