Back in the day, social media was this innocent toddler that was just beginning to walk, and nobody saw it as a potentially grown man who can make money. But soon enough, social media grew out of merely being a way people interact with one another to become one of the main channels marketers use to advertise their brands and products.
The online advertising future question remains unsolved until we look at where social media is going. So, let’s get started!
#1: The elusive concept of ephemeral content
You have interacted with such kind of content over the last year, but you probably can’t realize it still. We are talking about content with an expiration date, such as Instagram Stories and Snapchat’s videos. This advancement in the world of social media was especially smart for younger generations who are known to suffer from the so-called FOMO effect (the fear of missing out).
#2: The rise of Artificial Intelligence
Incorporating AI in most aspects of digital marketing is the evergreen trend, but what we are focusing on here are automated chatbots, ad optimization, and various virtual help desks aimed at substituting conventional customer service as much as possible.
#3 Creative social ads
Social ad spending has been on the rise since 2018 when it marked an increase of 32%. That means companies today are heavily investing in new ways to promote their brands. Just think of Spotify, the music streaming giant, they are a great example of creative ads that actually get the job done and make people respond.
#4 Vertical videos, Influencer marketing & Social media TV
This is where the future of social media lies, but this is a story for another time. Statistics speak for themselves — over 50% of digital videos are watched on mobile devices in vertical format. Influencers keep on influencing and Instagram’s launch of the so-called SM TV promises nothing but opportunities.
To conclude, the future of online advertising relies heavily on social media and its ever more interactive nature.
