Everyone in the digital community can tell you what makes for a good, well-optimized website. It comes down to the powerful combination of quality, unique content, appealing web design, SEO efforts, and, of course, loads and loads of marketing. Let’s say you are confident of your SEO, content, and marketing skills. But what about that appealing design? Well, you can always find different small business web design packages that will suit your budget and needs. However, before choosing the right package, there are a few things you should know about the design and basic site structure.
While we are on it, let’s start with site structure
Your site structure has the goal to make it as easy to navigate as possible for both experienced and inexperienced website visitors. Your visitors should be able to seamlessly experience your site’s navigation and get around its pages with the utmost ease.
As a rule of thumb, side pages shouldn’t be deeper than 4 clicks from the homepage. If people have to click through more than that, they will probably lose interest and leave your site altogether. By sticking to the 4-click rule, you will also boost your site’s SEO as search engines will easily find and crawl your content.
Responsive, mobile-friendly designs
You already know the increasing amount of traffic coming from mobile devices. Having a responsive site design means it will automatically adjust to the pixel-width of the screen the visitor is using. This will equate and enhance user experience across all devices. Less effort for your audience to adjust their screen equals more time for them to spend on your website and what you are offering.
Quality graphics and images
Web designers are usually the ones in charge of deciding on the look of a website. Aside from the typography, patterns, geometric shapes, the use of colors, symmetry, and all that, they also choose which images make it to the website. Image optimization is about a lot more than higher page speed – t is about better SEO as well. You should aim to decrease file size at all costs, and when browsing around for small business web design packages, you should make sure that those designers know what they are doing.
If you want to have an enticing, easy to navigate website that is well-optimized at the same time every aspect of building that website matters, including the small business packages that many ignore.
