There is no doubt that going online will get you some new customers. Crafting a small business website may not be so hard nowadays, especially with all the drag-and-drop platforms like Wix and Squarespace. However, there is a way to really boost sales, and your homepage definitely plays a significant role.
Your Layout is Everything
Easy navigation and having a certain order that makes sense given your business is the key for every homepage. This includes your calls to action, email marketing sign-ups, pop-ups, and more. If your visitors can’t easily navigate and find what they are looking for, they will most likely exit your site and never come back.
Answer All Your Visitors’ Main Questions
You should always start with the assumption that when people visit your website, it is probably their first time learning about you and they know absolutely nothing about your business. Your homepage should, therefore, be able to answer the following questions:
- Who are you?
- What do you do?
- What is your product or service?
- Is your product or service going to meet their needs/solve their problems?
- How can they reach you?
Don’t Forget About Mobile Devices
Keep in mind that the majority of people today use their smartphones to browse local providers, shops, restaurants, hotels, etc. It is, therefore, important to have a responsive web design so your site can automatically adjust its screen size and design depending on the device used.
Consider Page Speed
It takes about two seconds for a user to decide if a certain page is worth staying on or not. People get impatient easily, and if it doesn’t even load, you have already lost the 2-second impression game. Your small business website should not only look great but load fast as well!
Always Use Split-Testing
It’s always hard to tell which design elements resonate with users, and split-testing will help you find the most engaging site setup that will lead to higher conversion rates. Keep in mind that you need to test only one element at a time!
