Are you a business owner who realizes how beneficial going digital is? You are probably looking for small business website examples and ideas on the Internet. Well, following an example might just do for you, but do you know what will be better? Making an exemplary website. How do you do that? Here’s our simple guide.
- The design should look like it was created by a knowledgeable and skilled professional.
- It should be instantly clear to every user where to look first.
- The initial impression should be that the site will be able to solve the reader’s problem.
- Imagine that you are a stranger there, would you classify this business as competent, trustworthy, and capable enough to offer exactly what you need?
While the design is important, reliability is the real game changer.
Even if your website wins the 2019 design awards, your content should be easy to read. Nobody browses the Internet to find long and difficult to read content and blog posts. The only exceptions are probably students working on a school project, but your business is hardly targeting them.
Here are some key features your website should possess:
- Always use dark text on a light background. This dramatically boosts the links and shares of your site.
- When choosing the font, you still have to think about its readability first, regardless of how much you love that fancy and beautiful font. And most importantly – choose one or two, at most, for your headers and body text.
- Break down the chunks of text into smaller and shorter paragraphs and columns. This way, it will be easy for the user to find the thing that interests them most.
The most important thing to remember is that the better a website looks, the better it will be able to convey a professional image of your business. This improvement in the effectiveness of your content is priceless. The message of the content will be properly conveyed only if you choose the right design and customization. This is the purpose that exemplary website content serves for small businesses.
